4 years ago, the skateboard scene in Japan received an inspiring depiction in the cult skate video aptly titled LENZ. As the world has continued to get smaller and skateboarders have united even more, Shinpei Ueno & Evisen Skateboards teamed up to produce the sequel: one of the most unique & culturally rich skateboard films to date. Featuring over 180 skateboarders, LENZ II highlights skateboarding in Japan, France, and New York City to show that skateboarding flourishes best when allowed to mutate and adapt to the diversity of global terrain. This video proves that although styles may differ internationally, creativity and expression are fundamental to skateboarding.
PERMANENT is proud to host the Public U.S. Premiere of this special film. The premiere is 1 night only, and will be held at the Cha Cha Lounge at 2375 Glendale Boulevard in Los Angeles, California on the evening of Thursday December 12, 2013. While RSVPing isn’t required, arriving early with an RSVP is the only way to guarantee entry if the venue fills. You can do so at: http://lenz.eventbrite.com
Shinpei Ueno of Evisen has been busy behind the lenz and at the editing bay, putting the final touches on the much-anticipated LENZ II video. This video is an inspirational narrative of skateboarding in Japan, New York, and France. Over 180 skaters are featured! Stay tuned for information on the Los Angeles premiere of LENZ II, presented by Permanent Distribution.
As you may have noticed, Broadcast does not add new team riders very often. In fact, since Broadcast Wheels began 3 years ago, we’ve pretty much stuck with the same dedicated tribe of individuals that helped start the brand. But every now and then, someone will come along that proves to be the perfect fit for the brand- and they are usually homies with someone on the team. Thus is the case with the latest addition to our family.
I just read this great article on www.jenkemmag.com about how its important that there are special companies such as Polar, Palace, Magenta making a difference in the industry of Skateboarding. Mom and Pop shops are stepping up to the plate to support these independent brands as the new movement has begun. Thanks so much for letting me post this Ian and thanks to Rich Kaminski for writing such an insightful story. Read at the link below!