P-ROD

Paul Rodriguez talks with buOLOco.com. P.Rod is on of the chosen ones….that’s a fact. Since the DNA days, passing through Menace/City Stars Skateboard Company. then finally turning pro in 2002 for GIRL Skateboards. His video parts and competition ranks are top notch. Proving that he can do both. From Microanalysis, Time To Shine, Inbloom, Forecast,… Continue reading P-ROD

John Rattray for Modus

You’ve already heard of Australia’s Modus Bearings, but have you paid attention to their astonishing team roster including Grant Taylor, John Rattray, Colin Kennedy, Andrew Brophy, Luke Croker, Sammy Winter, Chewy Cannon, and a slough of other talented rip riders? Along with the help of Adrian Syben and David Bush, they just released a short… Continue reading John Rattray for Modus

From The Archives: Eric Dressen

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Occasionally I will have the opportunity to photograph someone that I consider a true icon. Not just a legend, but an individual whose presence has been etched so deep into the stone tablets of skate culture that they will unquestionably become a permanent fixture to the timeline of skateboarding. Eric Dressen is damned good.

What This Is

Permanent is a laboratory and distributing agency for the new generation of premium brands. We offer the finest skateboards, apparel, and accessories from around the world. This blog is a work-in-progress featuring the voices of dedicated individuals who help shape the culture of art, design, skateboarding, photography, fashion, and music. Somehow all of these seemingly… Continue reading What This Is