Product Reviews


Taylor Stitch x Solitary Arts – Bob Lake Collection

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I’m very proud to work with Anthony Masters and his family at Taylor Stitch for the Bob Lake Collection.  Today marks the first launch of Bob’s flannel-lined project jacket (something in-between a light-coat and a shirt) and an accompanying set of 13 ounce flannel-lined jeans. Support the handmade and those that have a passion for learning and creating quality products with quality people.

Mahalo guys for making this happen to one of the best skateboarders, on and off the board…
All photos and video by Anthony Masters.



McRad Dunk

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Speaking as a skateboarder/musician who grew up in Delaware and started skating in the late 80’s, Chuck Treece was a local legend and a true source of inspiration and pride for the Newark scene.  Corny as it may sound, he was our hometown hero, the older guy who went out and made it happen. We heard McRad in the videos and studied the photos in Thrasher, desperately trying to convince ourselves that if Chuck could do it, then maybe we could too.  So I was extremely stoked when I found out that Nike SB recently honored Chuck with his own McRad Nike colorway.  Regardless of how you feel about major corporations and their involvement in skateboarding – this is long overdue and it’s always great to see a company paying respect to a guy who laid it down when there was no money in it and everything was done out of love for the art. The guy’s a pioneer and a true lifer. I’ve met and talked to Chuck a handful of times and he’s always the nicest guy,  always willing to help out or play a benefit show to raise some money for local skate parks.  Congratulations and much respect to Chuck Treece!



John Rattray for Modus

You’ve already heard of Australia’s Modus Bearings, but have you paid attention to their astonishing team roster including Grant Taylor, John Rattray, Colin Kennedy, Andrew Brophy, Luke Croker, Sammy Winter, Chewy Cannon, and a slough of other talented rip riders? Along with the help of Adrian Syben and David Bush, they just released a short video spot with John Rattray. Them bearings roll longtime.



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Permanent is a laboratory and distributing agency for the new generation of premium brands. We offer the finest skateboards, apparel, and accessories from around the world. This blog is a work-in-progress featuring the voices of dedicated individuals who help shape the culture of art, design, skateboarding, photography, fashion, and music. Somehow all of these seemingly separate worlds intersect at ThisIsPermanent.com. We sincerely hope you enjoy.