PERMANENT Distribution, Home of Passport Skateboards, Broadcast Wheels, Butter Goods, Format Skateboards, Evisen Skateboards, and Skate Zines

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The FORMAT logo has instantly become a mark of distinction, but these are not the droids you’re looking for; this is the one and only Monolith for Meandering Minds. The Gudboyz. Straight G shit from the Format Société Anonyme. Format produces a brilliante range of skateboards, clothing, and headwear. To keep ahead of the latest product drops, follow them on social media at or keep an eye out for squadmembers Nick Zizzo, Aric Blattner, Chris Jata, Matt Genovese, and others. Click here to shop now.

Broadcast proudly offers USA-MADE premium urethane wheels with custom shapes and a unique aesthetic. Team riders include Ethan Fowler, Paul Shier, Gareth Stehr, Kevin Coakley, Jerome Campbell, Brian Lotti, Jon Nguyen, Jeremy Holmes, Zach Lyons, James Coleman, Donovan Rice, Lucas Erlebach, Danny Falla and more. The brand was founded in 2009 by Kelly D Williams in order to offer better products with an emphasis on classic urethane. Many people argue that the Broadcast urethane formula and custom shapes result in the highest performance wheels they have ever skated. We agree, but you should try a set for yourself and see why Broadcast is frightening the competition. Watch The Berrics mini-documentary on Broadcast Wheels here.

Evisen was established in Tokyo by Japanese skateboarder Katsumi Minami, who wanted to create a brand that exemplified his passion for supporting team riders and local skate communities in typically overlooked areas of Japan such as Sendai and Osaka. He states, “We keep on finding and expressing the originality of our thoughts, often against the world.” The depth of history in Japan lends itself perfectly to Evisen’s creative direction and provides an endless source of cultural inspiration that informs the unique aesthetics of the brand. The logo is a mixture of English and Ancient Japanese decoration, signifying the sense of brotherhood that exists within skateboarding regardless of your location. Members include MARU, Shinpei Ueno, Akira Imamura, Seimi Miyahara, and Katsumi Minami.

Evisen skateboards are proudly Made in the USA by one of the most in-demand woodshops in the country, South Central Manufacturing, and for the first time ever – the brand is now available in the United States thru PERMANENT.

Permanent Co-op is a collection of goods designed with various collaborators who are given the opportunity to curate and design a small capsule of product.  For quite some time people have asked us to offer Permanent brand products, and we’re honored to finally do this with the cooperation of our extended family of brands, artists, designers, photographers, etc.  Released only periodically and truly co-operative in nature, both entities discuss a heap of ideas, share concepts, and work together to create a very limited run of products that are only available at select retailers and online at Keep an eye on the Permanent Co-op Blog for updates.