PERMANENT Distribution, Home of Passport Skateboards, Broadcast Wheels, Butter Goods, Format Skateboards, Evisen Skateboards, and Skate Zines

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The FORMAT logo has instantly become a mark of distinction, but these are not the droids you’re looking for; this is the one and only Monolith for Meandering Minds. The Gudboyz. Straight G shit from the Format Société Anonyme. Format produces a brilliante range of skateboards, clothing, and headwear. To keep ahead of the latest product drops, follow them on social media at format.systems or keep an eye out for squadmembers Nick Zizzo, Aric Blattner, Chris Jata, Matt Genovese, and others. Click here to shop now.

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Broadcast proudly offers USA-MADE premium urethane wheels with custom shapes and a unique aesthetic. Team riders include Ethan Fowler, Paul Shier, Gareth Stehr, Kevin Coakley, Jerome Campbell, Brian Lotti, Jon Nguyen, Jeremy Holmes, Zach Lyons, James Coleman, Donovan Rice, Lucas Erlebach, Danny Falla and more. The brand was founded in 2009 by Kelly D Williams in order to offer better products with an emphasis on classic urethane. Many people argue that the Broadcast urethane formula and custom shapes result in the highest performance wheels they have ever skated. We agree, but you should try a set for yourself and see why Broadcast is frightening the competition. Watch The Berrics mini-documentary on Broadcast Wheels here.

There is a lot of argument over whether “print is dead” or not. Regardless of your view on the matter, we love the physical and metaphysical experience of flipping thru a new ‘zine, and we have been proud advocates of independently published art zines and skate magazines since we started PERMANENT years ago. We’ve curated an assortment of ‘Zines, Books, Prints, Magazines, and other Printed Matter from our friends around the world for our Zine Partnership Program. Pixels aren’t PERMANENT, but print is. Unless you burn it, of course.
Only limited copies are available of each title, so don’t nap. Thank you and enjoy.

Permanent Co-op is a collection of goods designed with various collaborators who are given the opportunity to curate and design a small capsule of product.  For quite some time people have asked us to offer Permanent brand products, and we’re honored to finally do this with the cooperation of our extended family of brands, artists, designers, photographers, etc.  Released only periodically and truly co-operative in nature, both entities discuss a heap of ideas, share concepts, and work together to create a very limited run of products that are only available at select retailers and online at PermanentStore.com. Keep an eye on the Permanent Co-op Blog for updates.