In The Mountains

Does a pro snowboarder need a coach? By Pierre Wikberg


-Do you think the kids these days, need a trainer?

Yes and no. I think talking to a sport psychiatrist can help any athlete and if you’re riding buddies / camera friends aren’t enough to cheer you on I can see how a coach could be an asset. Especially if they have competed / ridden on a pro level and have experienced situations you might need coaching in first hand.

-Does SW fly that high because of natural talent?

He’s obviously has talent, so yet. I doubt the national US Ski / Snowboard coach / coaches has anything to do with it.

-Next Project for you?

I’m working a bit on Todd Richard’s new YouTube show, “AWSM on ALLI”. And I have some rally pieces with Ken Block in the works.

Travis Rice Talks


Teton Village, Wyoming – From the award winning producers at Teton Gravity Research (TGR) comes the most progressive big mountain snowboarding film to date, Deeper presented by O’Neill.

Follow Jeremy Jones and other top freeriders as they travel to the world’s snowboarding meccas and venture past the boundaries of helicopters, snowmobiles, and lifts to explore untouched realms. Hang on tight as Jeremy faces the biggest challenges he has ever encountered in snowboarding. All night hikes, sleeping on peaks, camping 65 miles from civilization, 20 below temperatures, 10 day storms, and 20 mile days bring the adventure back into riding. Deeper puts the viewer in the athletes’ boots, from the trials and tribulations to mind-boggling breakthroughs in the sport of snowboarding.”The Deeper crew put cameras in places and in conditions you could never imagine. It is the ultimate first-hand experience and the most insane riding I have ever seen.” – TGR co-founder Steve Jones.

This film is 100% carbon neutral.

Athletes: Jeremy Jones, Travis Rice, Xavier De Le Rue, Josh Dirksen, Ryland Bell, Jonaven Moore, Forrest Shearer, Johan Olofsson, Lucas Debari, and Tom Burt

Locations: Antarctica, Alaska, Europe, California, Utah

Dale Rehberg and his version of Editorial Corruption


Is it really a secret that a brand can actually pay for better advertising placement, or that volume marketing buys will give you more visibility and more editorial? I guess it is… It’s interesting to see how it all unfolds really….In a time where marketing dollars can be spent in a wide variety of ways other than print ads, it only makes sense to assume that paying your way to the top just might be a reality?

Austin Smith & Bryan Fox chat about Drink Water


Buoloco had the pleasure to make the first video interview ever with Bryan Fox and Austin Smith, the founders of “DRINK WATER.” We talk about many things like how is it possible that legends like Terje Hakoonsen or Steve Berra who usually skateboard, don’t care what’s going on in the snowboard world. We also talk about how by just painting “drink water” on their boards, it suddenly exploded and they end up getting an interview with the New York Times.
Since the DRINK WATER campaign got attention, a lot of kids are now giving up drinking power drinks or sodas and are embracing a healthier alternative and drinking pure fresh water.

Jeremy Jones talks about FURTHER


Jeremy Jones talks with buOLOco about FURTHER. After personally seeing the footage, people will be blown away by Terje Haakonsen as he’s hiking walls in the middle of nowhere and shredding them afterwards. The walls may look innocent, but they’re far from it.
Lucas Debari is shredding Alaska and Forrest Shearer shreds Japan. They both have insane parts. In the mix is Ralph Backstrom shredding non stop. Last but not least is Johs Dirksen…aka Rancho Relaxo…showing class and style.
Jeremy Jones, the back bone structure of this film, shows us why he carries the light during the whole show. Also how and why he chose each of the professional snowboarders to be a part of this.
I guarantee no one will be disappointed. The heavy metal is in FURTHER. Be ready for the premier at Squaw Valley.

For more quality content

Chris Roach Snowboard Living Legend Talks


Chris Roach, a Snowboard Living Legend, talks in his first part interview about how he sees snowboarding…past and present (his opinion on the snowboarders now and the Olympics.)

Chris probably has the best grasser, and slow trick rotations ever. He’s a Grass Valley true Kalifornian for life and a master of style.

What This Is

Permanent is a laboratory and distributing agency for the new generation of premium brands. We offer the finest skateboards, apparel, and accessories from around the world. This blog is a work-in-progress featuring the voices of dedicated individuals who help shape the culture of art, design, skateboarding, photography, fashion, and music. Somehow all of these seemingly separate worlds intersect at We sincerely hope you enjoy.