Does a pro snowboarder need a coach? By Pierre Wikberg

-Do you think the kids these days, need a trainer? Yes and no. I think talking to a sport psychiatrist can help any athlete and if you’re riding buddies / camera friends aren’t enough to cheer you on I can see how a coach could be an asset. Especially if they have competed / ridden… Continue reading Does a pro snowboarder need a coach? By Pierre Wikberg

Travis Rice Talks

Teton Village, Wyoming – From the award winning producers at Teton Gravity Research (TGR) comes the most progressive big mountain snowboarding film to date, Deeper presented by O’Neill. Follow Jeremy Jones and other top freeriders as they travel to the world’s snowboarding meccas and venture past the boundaries of helicopters, snowmobiles, and lifts to explore… Continue reading Travis Rice Talks

Dale Rehberg and his version of Editorial Corruption

Is it really a secret that a brand can actually pay for better advertising placement, or that volume marketing buys will give you more visibility and more editorial? I guess it is… It’s interesting to see how it all unfolds really….In a time where marketing dollars can be spent in a wide variety of ways… Continue reading Dale Rehberg and his version of Editorial Corruption

Austin Smith & Bryan Fox chat about Drink Water

Buoloco had the pleasure to make the first video interview ever with Bryan Fox and Austin Smith, the founders of “DRINK WATER.” We talk about many things like how is it possible that legends like Terje Hakoonsen or Steve Berra who usually skateboard, don’t care what’s going on in the snowboard world. We also talk… Continue reading Austin Smith & Bryan Fox chat about Drink Water

Jeremy Jones talks about FURTHER

Jeremy Jones talks with buOLOco about FURTHER. After personally seeing the footage, people will be blown away by Terje Haakonsen as he’s hiking walls in the middle of nowhere and shredding them afterwards. The walls may look innocent, but they’re far from it. Lucas Debari is shredding Alaska and Forrest Shearer shreds Japan. They both… Continue reading Jeremy Jones talks about FURTHER

What This Is

Permanent is a laboratory and distributing agency for the new generation of premium brands. We offer the finest skateboards, apparel, and accessories from around the world. This blog is a work-in-progress featuring the voices of dedicated individuals who help shape the culture of art, design, skateboarding, photography, fashion, and music. Somehow all of these seemingly… Continue reading What This Is