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Todd Shimabuku

Todd Shimabuku grew up in Hawaii, where he discovered the camaraderie of skateboarding at a young age. Shimabuku is an influential entrepreneur, founding member of In4mation, and a permanent fixture in the apparel world.

Patrick O'Dell

Patrick O’Dell has served time as Photo Editor for Vice, a regular lensman to every major skate mag, is the proprietor of the famed Epicly Later’d series, and has the phone numbers to most of your favorite bands in his phone. Smash your head at epiclylaterd.com

Yong-Ki Chang

Yong-Ki Chang is owner of The Solitary Arts, a skateboard brand with Bob Lake, Jef Hartsel and Geoff McFetridge. YKC actively represents art & photography from some of skating’s finest. Raised in Oahu and currently residing in Northern CA.

Chris Reed

Chris Reed was born during the Summer of Love in the Southerly region of California where he has amassed a body of work that gives evidence to his affinity for skateboarding, surfing, music, friends and family. Clients include Alien Workshop, Etnies, Vans, etc.

Michael Hsiung

Michael Hsiung was raised in Los Angeles and is known for his black & white ink drawings of happily swollen figures. One of the few remaining Asians able to grow facial hair, Hsiung has collaborated with Enjoi, Matix, Giant Robot, Vans, etc. Visit michaelchsiung.com

Buoloco

Buoloco resides within the shadowy caverns of the snowboard industry, offering a unique vantage point of interviewees such as Travis Rice, Terje Haakonsen, Chris Roach, John Cardiel and other red-carpet walkers lurking in the mountains. Visit buoloco.com for more.

Kelly Williams

Kelly D. Williams is an out-of-work metaphysicist from Idaho, constantly unearthing his artistic roots. Clients include Los Logos, éS, DVS, Broadcast, Nike, Altamont, and he’s partially to blame for starting PERMANENT. Check his work here: kellydwilliams.com

Joe Casttro

Joe Castro is a collage artist, musician, oil painter and graphic designer currently lurking somewhere between Philadelphia and Delaware. For more info, visit mightyjoecastro.com

J Namdev Hardisty

J. Namdev Hardisty did what every child of 80’s skateboarding and 90’s hardcore does- he became a graphic designer, writer and entrepreneur.

Ian Michna, Jenkem Mag

Ian Michna was born in New York and raised in Vienna, Austria where he became known for beatboxing on the 38 tram & bus. He currently runs Jenkem, rides his skateboard, and continues to forget his German.

The Village Psychic

Village Psychic is a Brooklyn, New York based skate blog focusing on the past, present and future of skateboarding. Visit VillagePsychic.net to see all sides of the crystal ball.


What This Is

Permanent is a laboratory and distributing agency for the new generation of premium brands. We offer the finest skateboards, apparel, and accessories from around the world. This blog is a work-in-progress featuring the voices of dedicated individuals who help shape the culture of art, design, skateboarding, photography, fashion, and music. Somehow all of these seemingly separate worlds intersect at ThisIsPermanent.com. We sincerely hope you enjoy.