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Todd Shimabuku

Todd Shimabuku grew up in Hawaii, where he discovered the camaraderie of skateboarding at a young age. Shimabuku is an influential entrepreneur, founding member of In4mation, and a permanent fixture in the apparel world.

Patrick O'Dell

Patrick O’Dell has served time as Photo Editor for Vice, a regular lensman to every major skate mag, is the proprietor of the famed Epicly Later’d series, and has the phone numbers to most of your favorite bands in his phone. Smash your head at epiclylaterd.com

Yong-Ki Chang

Yong-Ki Chang is owner of The Solitary Arts, a skateboard brand with Bob Lake, Jef Hartsel and Geoff McFetridge. YKC actively represents art & photography from some of skating’s finest. Raised in Oahu and currently residing in Northern CA.

Chris Reed

Chris Reed was born during the Summer of Love in the Southerly region of California where he has amassed a body of work that gives evidence to his affinity for skateboarding, surfing, music, friends and family. Clients include Alien Workshop, Etnies, Vans, etc.

Michael Hsiung

Michael Hsiung was raised in Los Angeles and is known for his black & white ink drawings of happily swollen figures. One of the few remaining Asians able to grow facial hair, Hsiung has collaborated with Enjoi, Matix, Giant Robot, Vans, etc. Visit michaelchsiung.com

Buoloco

Buoloco resides within the shadowy caverns of the snowboard industry, offering a unique vantage point of interviewees such as Travis Rice, Terje Haakonsen, Chris Roach, John Cardiel and other red-carpet walkers lurking in the mountains. Visit buoloco.com for more.

Kelly Williams

Kelly D. Williams is an out-of-work metaphysicist from Idaho, constantly unearthing his artistic roots. Clients include Los Logos, éS, DVS, Broadcast, Nike, Altamont, and he’s partially to blame for starting PERMANENT. Check his work here: kellydwilliams.com

Joe Casttro

Joe Castro is a collage artist, musician, oil painter and graphic designer currently lurking somewhere between Philadelphia and Delaware. For more info, visit mightyjoecastro.com

J Namdev Hardisty

J. Namdev Hardisty did what every child of 80’s skateboarding and 90’s hardcore does- he became a graphic designer, writer and entrepreneur.

Ian Michna, Jenkem Mag

Ian Michna was born in New York and raised in Vienna, Austria where he became known for beatboxing on the 38 tram & bus. He currently runs Jenkem, rides his skateboard, and continues to forget his German.

The Village Psychic

Village Psychic is a Brooklyn, New York based skate blog focusing on the past, present and future of skateboarding. Visit VillagePsychic.net to see all sides of the crystal ball.


Slap Magazine Presents: Red Eye Feat. Kevin Coakley

SLAP Magazine recently dropped this edit with Broadcast rider and Bostonian ripper Kevin Coakley. Filmed by Alex Pelletier and Dan Magee.



John Rattray for Modus

You’ve already heard of Australia’s Modus Bearings, but have you paid attention to their astonishing team roster including Grant Taylor, John Rattray, Colin Kennedy, Andrew Brophy, Luke Croker, Sammy Winter, Chewy Cannon, and a slough of other talented rip riders? Along with the help of Adrian Syben and David Bush, they just released a short video spot with John Rattray. Them bearings roll longtime.



From The Archives: Eric Dressen

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Occasionally I will have the opportunity to photograph someone that I consider a true icon. Not just a legend, but an individual whose presence has been etched so deep into the stone tablets of skate culture that they will unquestionably become a permanent fixture to the timeline of skateboarding. Eric Dressen is damned good.



Rammellzee: Letter Tracers & Barshaw Gangstarrs

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Rammellzee wrote with Basquiat, mixed with Taketo Shimada, played with Buckethead, and inspired the formation of Cyprus Hill. I was completely awed by what the Rammellzee Estate and Suzanne Geiss put together for The RAMM:ELL:ZEE Room at MOCA Los Angeles. If you haven’t already, I suggest you experience it. That dude is radical. Thanks to some sort of generous concession from Banksy’s patrons, you can visit the exhibit without an entry fee on Mondays. Entrance into The Geffen Contemporary at MOCA will be FREE every Monday from 11a:00 to 5:00, June 13 through August 8, 2011.



Efterklang Presents “An Island” EP/DVD

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A while ago I hosted a screening for the film An Island, a film by Vincent Moon about the amazing band Efterklang. This was definitely more than a music/video project, it’s an inspiring look at how important sound is to regional cultures. They are now releasing a limited edition DVD/EP designed by Hvass&Hannibal featuring the photography of Antje Taiga Jandrig and a custom-made cover printed by Stumptown Printers in Portland, Oregon.

The DVD release is limited to 5000 copies and they are all individually numbered. The cover holds 5 postcards and a 35 page booklet with lots of photos and background info written by Efterklang. When ordering the DVD you get the new EFTERKLANG EP ‘Live at Roskilde Festival 2010′ as a bonus! An Island is also available digitally after the Pay-What-You-Want model. Available via anisland.cc.



What This Is

Permanent is a laboratory and distributing agency for the new generation of premium brands. We offer the finest skateboards, apparel, and accessories from around the world. This blog is a work-in-progress featuring the voices of dedicated individuals who help shape the culture of art, design, skateboarding, photography, fashion, and music. Somehow all of these seemingly separate worlds intersect at ThisIsPermanent.com. We sincerely hope you enjoy.